“Surprise and Delight.”

Anyone working in sales or any customer facing career has likely heard this phrase. Maybe you’re even tired of hearing about it!

The basic concept: to attract new customers or nurture current ones, surprise and delight them. …

I recently stumbled upon this — written during my senior year in college, but still a good reminder.

Many retailers are opening on Thanksgiving Day to get a jump on “Black Friday.” …

As a loyal fan of Starbucks’ app and its rewards program, I’ve seen exactly how incentives and dynamic pricing work — because at Starbucks, they work on me.

The rewards program is aimed at bringing customers back — not just back at some point, but back soon, within a specific…

With Memorial Day on Monday, many of us are packing our bags to get away this weekend, leaving most fitness studio classes partially or mostly empty. For many studios, this weekend marks the beginning of a seasonal downturn — the slow days of summer. Cue the deal emails: “20% off…

Ginny Jacobs

Entrepreneur | Writer

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